We recently had the pleasure of connecting with Eric Seay, Co-Founder and CXO at Audio UX®.
This was my first introduction to a firm focused on audio branding, and honestly—what even is that? Turns out, it’s exactly what it sounds like: crafting a brand’s identity through sound. Think jingles, sonic logos, or even the subtle hums and dings woven into your favorite apps or products.
Now, as someone who isn’t particularly technical, when I hear “UX” or “UI,” my mind immediately jumps to website design. And, honestly? If you check out their site, you’d think Audio UX® was leading the charge in that field too. It’s chef’s kiss flawless—clean, modern, and packed with these subtle, neat design decisions that really differentiates the website from your standard agency/tech company.
But taking a deeper dive, it quickly became clear that these guys are experts in something I hadn’t even considered in my relationship with brands: the power of sound. And not just any sound—intentional, branded sound. It’s wild to think about how audio influences our connection to brands, especially when the brand itself revolves around music (ahem Recordbuilds).
I wanted to write the corny line, “Audio UX® doesn’t just make you hear a brand; they make you feel it.” But I’ll refrain—their portfolio is extensive and paints that picture much better than my words ever could. Highly recommend checking out their portfolio here.
Next time you’re studying the best brands in the world, take a moment to think about the sounds—the subtle, intentional audio cues that shape how you interact with them. And consider how much thought and effort went into creating those sounds—effort we probably take for granted but feel every time we connect with a brand. I know I’m overlooking it in my day to day, but since coming across this company, I find myself revisiting their work on a weekly basis, thinking about what role audio branding (subtly) plays in my day to day life.
